Trying to change your life can be disorienting enough, so the website you turn to for help should be simple and straightforward.
That's the impetus behind a Toronto nonprofit's recent website overhaul.
MicroSkills, an organization that provides resources and skill-building programs to GTA youth, women and newcomers, recently teamed up with Toronto ad firm
Eden Advertising & Interactive, to make accessing those resources even easier.
The website's only been live for a few weeks, but the initial buzz is promising.
"Feedback from MicroSkills to Eden has been very positive," says Esther Willinger, president of Eden Advertising. "MicroSkills has also reported that traffic to the site and length of visits within the site have gone up since the new site was launched."
There's a lot of information provided throughout the site, she says, "so the challenge was structuring the new site in a way that is concise and easy to navigate for all the audiences that MicroSkills needs to address" including not only users, but also employers and pontential sponsors. The MircroSkills website now boasts a leaner user interface, easier navigation, online videos, search feature and social media plugins.
Launched in 1984, MicroSkills is a multicultural nonprofit aimed at improving the social and economic well-being of its users by helping them to build their skill sets and connecting them to resources they need to get where they want to go.
Writer: Katia Snukal
Source: Esther Willinger, President, Eden Advertising & Interactive Inc.