Two environmental nonprofits,
Earth Rangers and the
Nature Conservancy of Canada (NCC), are getting donations totalling $500,000 to support their commitment to youth involvement in environmental stewardship.
Earth Rangers, an Ontario-based nonprofit committed to educating children about biodiversity loss, and the NCC, a 50-year-old national nonprofit dedicated to natural land preservation, will each receive $250,000 from HSBC over a five years, starting this year.
For Earth Rangers, the funding means a continuation of two of their most important projects: their annual school tours and their
Bring Back the Wild (BBTW) fundraising campaign. The school outreach programs are one of the mains ways that Earth Rangers reaches children and encourages them to get involved.
"The specific sponsorship will fund school tours in Montreal, Toronto, Calgary and Vancouver," says Amy Cross, head of Earth Rangers media relations. "It will help us reach another 250 schools and approximately 100,000 more children."
The funds will also help Earth Rangers continue their BBTW campaign, a campaign launched in April of 2010 in partnership with the Nature Conservancy of Canada (who will also be using HSBC sponsorship funds towards the initiative). BBTW encourages children to take action to save wildlife by providing them with resources and information to raise money to save endangered animals.
As Cross explains, the HSBC sponsorship allows Earth Rangers and the NCC to do a little something extra to get kids excited about fundraising.
"Starting this fall, the first 10,000 children that sign up for Bring Back the Wild are going to get what we call a seed donation to help inspire them to start their fundraising campaigns," says Cross. "When you sign up for something and want to make a difference it's often that first donation that really confirms that what you're doing is worth action."
Writer: Katia Snukal
Source: Amy Cross, Media Relations, Earth Rangers