It's official:
LCBO spending is up; the recession is over. And the Board is building.
Over the course of the last couple of years, the LCBO noticed that the people who were buying, were buying lower-end brands, "stretching their dollar," according to LCBO spokesman and official recession-ender Chris Layton.
But this past December, spending was up 8 per cent over the previous December. But more significantly, spending in the Vintages sections -- where the primo stuff is kept -- was up 22 per cent.
"We've seen a return, post-recession, to what we call trading up," Layton says. "People are now spending more and looking for higher quality products."
One of the next new stores will be a 10,000 square foot location at Weston Road and Major Mackenzie Drive in Vaughan, currently scheduled to open in March. With a total of 6,600 square feet of selling area, the new store is a reflection of what Layton sees as especially significant growth in the area.
"We've seen a lot of growth, dramatic growth in Vaughan," he says. "We've actually done a lot in the way of new store development there."
Writer: Bert Archer
Source: Chris Layton
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