The Sutton Place won't be called the Sutton Place anymore.
Despite some pretty high-value name recognition, at least among the pre-Millennial set,
Lanterra co-founder, president and CEO
Barry Fenton says they'll be choosing a new name for the refurbished property when it opens in 2014.
Speaking to
Yonge Street in a car on the way to the airport to check out British hotels for some design hints, Fenton says, "We have the right to use it, but I think we're going to come up with a new concept, a new name." They have a few names in mind, but when pressed, Fenton says, "We can't reveal all our secrets."
Fenton says the negotiations with the vendor, presumably a representative of the
Ho Family Trust that owns the dwindling Sutton Grande group of hotels, lasted five months before going firm in November.
Lanterra will be adding nine storeys to the original
WZMH-designed tower at the northeast corner of Bay and Wellesley. Fenton says he's eager to play with a rare square tower after building so many
point towers, with the encouragement of City Hall.
"You get more units per floor,” he says.
Lanterra will launch their sales in June, and will start construction, including a new exterior, by the end of the year.
Writer: Bert Archer
Source: Barry Fenton
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