For a
few years now, there's been a trend in retail to introduce "pop-up shops" -- locations that open on month-to-month or short term leases to introduce a store and its new products to a new area. The concept was embraced this week by local retailers
Preloved, who opened a new and likely temporary location at 230 Danforth Ave.
"I only lasted 45 minutes before I placed a frantic call over to our Queen Street location for back-up staff!" Preloved CEO and founder Julia Grieve said in an email release. According to company spokesperson Ashley Parr, that frantic call has led to hiring -- and the shop is still hiring now.
Though this was Preloved's first foray into pop-up retail (according to Parr, it won't be their last), the shop has long had a presence in Toronto as a retailer of fashions remade from vintage clothing. The store and label were founded by Grieve in Toronto in 1995, and since then has grown to open locations in Montreal and Australia, employing between 40-60 people, according to Parr.
Writer: Edward Keenan
Source: Ashley Parr, Warehouse Manager, Preloved
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