Espresso is a marketing firm that values a causal, with-it vibe --
among their most popular slide presentations is "
What the F**k is Social Media," for example -- in their products. But CEO Jacquelyn Cyr
says their rate of growth has been anything but casual. She says the
cross-platform marketing agency has grown in staff by 40 per cent in
the past year, and is seeking to add five more "infiltrators" (that's
their word, it seems, for "employees") at their Liberty Village office.
That description may sound weird but it stems from Espresso's concept of
"brand infiltration" -- a way to match client needs across platforms,
from conventional print and broadcast media, to social networking
campaigns, to outdoor advertising and in-person events. That concept was
at the heart of the company's relaunch in 2008, when the existing firm
Retail Communications moved from Etobicoke to Liberty Village and
rebranded.
Since then, Espresso has attracted clients including Addidas, eBay and
the United Way. Last spring, a Boston office was opened (they're hiring
down there too).
Cyr says Espresso is "a really fun place to work," one in which
"teamyness" is highly valued and every member of every department is
expected to contribute to creative campaigns. She says being located in
Toronto, and Liberty Village in particular, has been important to the company's
success. "It's really key to recruiting people, to retaining talent,
and to fostering an environment in which we get creative thought
running through all the departments," she says of the neighbourhood's
creative vibe.
Those interested should check the
job listings here.
Writer: Edward Keenan
Source: Jacquelyn Cyr, Chief Executive Officer, Espresso