The Toronto startup
Influitive has been operating in stealth mode as it builds a prototype, but that hasn't kept it from generating buzz, much of it resulting from its founders pedigree. As the digital news outlet
TechVibes outlined earlier this year, "In September Toronto's [David] Crow
left his position
at Microsoft Canada as Platform Strategy Evangelist to
co-found startup Influitive. As the organizer of DemoCamp Toronto,
Founders & Funders, and StartupEmpire and an author, noisemaker,
attention grabber at
StartupNorth, Crow knows a thing or two about startups. Keep on an eye on Crow and look for Influitive to launch in 2011."
Now the company is
ensconced in new offices at Queen and Richmond and the company is staffing up--seeking
designers and developers--and some information about this hotly anticipated startup is emerging.
According to the company's own description, they plan to "make buying better" -- "No one is excited by a call from a sales person or an email from the
marketing department. We're trying to make that experience better. We
help prospective customers connect and have meaningful conversations
with happy customers, so they can make an informed purchasing decision."
Moreover, Crow has described the company's progress on his blog, writing: "I found a
co-founder. We started a
company.
We've hired a team. We're raising money. We've built a product. Talked
to potential customers. Threw that product out. Started again. Talked to
potential customers. Listened. Formed a hypothesis. Gathered feedback.
Iterated. Measured. Tested. Design. Built. Lather. Rinse. Repeat."
Influitive is preparing for a beta launch soon. We'll continue to track their progress as the company grows.
Writer: Edward Keenan
Sources:
David Crow; TechVibes