After launching its microvideo social networking platform
in September, Toronto startup
Keek got a shot in the arm late last year when it
attracted $5.5 million in financing. The concept is simple: it takes the status update stream format of Twitter, but replaces the text-based messages with YouTube-style short videos (up to 36 seconds) that can be posted from Android and iPhone mobile devices or from desktop computers.
"The youth of today clearly want to use video for both communication and entertainment," said Keek founder and CEO Isaac Raichyk in launching the product last fall. "We've created a platform that provides users with a fun new way to connect and share their lives."
Based at Yonge and Eglinton, the company has grown to about 30 employees since launching in early 2010. With the new capital in hand and a mission to constantly refine and build out its platform, it continues to grow its team.
Writer: Edward Keenan
Source: Miranda McCurlie, Manager, Public Relations and Marketing, Keek Inc.