In May last year, Mobilicity launched as one of a couple new wireless carriers in Toronto, aiming to squeeze traditional juggernauts Telus, Bell and Rogers in the mobile market. Mobilicity's pitch was simple: unlimited plans on a 3G network, all pre-paid, with no contracts.
Just over half a year later, the Vaughan-based company is showing significant growth: they are currently hiring seven staff in the GTA on the heels of announcing
a new Facebook app that promises to give smartphone capability to regular phones.
After launching in Toronto in May, the company expanded to Vancouver, Edmonton and Ottawa in November. By December of last year, the company claimed that it expected to add more than 50,000 subscribers in one quarter, a roughly 10 per cent share of new business in Canada.
In 2011, Mobilicity is scheduled to expand its service to Calgary. As it builds up to its Alberta launch, the company is hiring in Calgary and continues to hire in Vancouver, in addition to the seven new positions being added at the Vaughan, Ontario headquarters.
Writer: Edward Keenan
Source: Sheryl Steinberg, Mobilicity