Toronto-based mobile branding agency
Plastic Mobile has scored a Webby Awards nomination for its top-rated
Pizza Pizza mobile app. Company co-founder Melody Adhami says the honour, which sees her small agency and a relatively small Canadian pizza chain up against US retial giants such as Wal-Mart, validates the innovative approach Plastic has taken to marketing for mobile devices.
"There are not a lot of people in our space going for these awards," she says. "It really shows our philosophy of focusing on great design and a great user experience works."
Adhami says that when she and her co-founder Sep Sayeddi started the company three years ago, the mobile industry barely existed--the Apple App store had yet to open and most users were business clients. Since then, the industry has transformed and Plastic's dedication to leading the marketing world in the sector has seen the company grow into a major player. They now have 20 employees, and are advertising for three new hires now, though Adhami says that the company is continuously hiring. "Finding people in this rapidly changing space is one of of our biggest challenges," she says, citing the rapid emergence of the sector means that company's like hers need to "brew their own" qualified employees.
Writer: Edward Keenan
Source: Melody Adhami, Co-Founder and COO, Plastic Mobile