2010 was a banner year for Toronto startup
Pushlife -- enough to get it named to IDC's list of
10 Toronto Digital Media Companies to watch. And that momentum continues into 2011 as the company seeks to add two team members, a mobile developer and a software developer, to its staff.
Founded in 2008 by former RIM executive Ray Reddy, Pushlife's mandate is to take on iTunes and the iPod pretty much straight on. Pushlife's software allows any phone or mobile device -- Blackberrys, Androids and plain old cell phones -- to play music, to synch with iTunes or Windows Media Player, and to share playlists and music information on social media. The only catch? You can't get it for the iPhone.
In May 2010, Pushlife pushed its software live, and by the end of the year it had launched a partnership with Virgin Mobile internationally to distribute the app for free. In addition to breaking up the iTunes monopoly, Reddy
has said that the application eliminates the need to buy a dedicated music player, since it can turn virtually any phone into one. This holds particular promise for market share in developing countries, where mobile phones are ubiquitous but consumer spending dollars are scarce.
For information about the companies current hiring,
click here.
Writer: Edward Keenan
Sources: Ray Reddy, Pushlife; IDC;
PaidContent;
RedCanary