Savvica, founded and headquartered in Liberty Village in Toronto, is India's largest educational marketing and recruitment services company. Unpacking that sentence and the story behind teaches some lessons in how to succeed in the global technology market.
According to a history told on StartupNorth
, the company was originally founded by Malgosia Green in Toronto in 2004, but was shelved when she took a job in San Francisco in 2006. However, she and her husband and co-founder John "kept burning a little midnight oil, still looking for a deal or an opportunity, and most of all, they kept their dream alive." In 2007, an India-based e-learning company provided investment to expand the company, and Green located the Savvica office right back here in Toronto.
Just over three years later, Green is the CEO of what has become a giant in the Indian educational marketing and recruiting industry, operating the student web hubs learnhub.com
. In the words of the company, they offer marketers and recruiters "unique access to students in India and other countries." As their web list of clients shows
, their dominance in India is not a limit to their reach -- since their core service is study abroad information, they provide services to hundreds of colleges in Canada, the US, the UK and in other countries.
What's more, Savvica is expanding now, hiring two developers in Toronto.
(If you're reading this from afar, they are hiring a VP to work in their India office, too
Writer: Edward Keenan
Sources: Malgosia Green, Savvica; startupnorth.com