Sequentia Environics can credibly claim to have been a leader internet advertising -- it launched in 2002 as a division of the communications giant
Environics to focus on building online relationships between companies and their customers.
And pretty much all along, they've been growing apace with their chosen medium. In 2004, the year Facebook was founded, the company was named the 27th fastest-growing in the country by
PROFIT magazine. The next year, as the term "Web 2.0" came into vogue, Sequentia has moved to 24th on the same list. The company has recorded 15 straight years of revenue growth and placed second on the
Report on Business list of "Best Workplaces in Canada" for the past two years running. (And placed first on the "Best Workplaces for Women" list.)
Last week, the Fashion-District-based office of Sequentia
announced further growth with the addition of three management-level staffers:
minor celebrity blogger Peter Flaschner as creative director and community practice lead, former
Canadian Business columnist Andrew Wahl as content development manager and former CNW group staffer Heather Morrison as client services manager.
The news comes quickly after Sequentia's parent company
announced further aggressive growth in the social media marketing field, acquiring Exvisu to form Nexalogy Environics in Montreal to specialize in social media research and analysis.
In a press release announcing the new hires, Sequntia founder Jen Evans said the moves were a matter of "scaling for growth," and that she was "bullish" on the company's future. The company is also looking to hire a
project and accounts manager.
Writer: Edward Keenan
Source: Sequntia Environics