Rogers Media and
Torstar Digital, the online division of the company that publishes the
Toronto Star and dozens of other publications,
announced a joint venture last week to commercialize the web content management system TOPS.
The system has been used for four years to run thestar.com, Toronto.com and other Torstar websites (full disclosure: as an editor at
EYE WEEKLY, which publishes online using TOPS, I am a Torstar employee). Beginning last year, Rogers began using TOPS to publish some of its sites, including Citytv.com, Flare.com and 680NEWS.com. The new partnership will feature a joint board and will make an undisclosed investment in growing and commercializing the operation.
Rogers VP of Digital Media Claude Galipeau said that since beginning to use the site, editorial perfomance and search engine optimization have improved "vastly."
TOPS general manager Danny Galic described the value of the system as easy-to-use one-stop shopping for publishers.
Writer: Edward Keenan
Source: Charan Bhattal, Senior Brand Manager, Torstar Digital
Got an Innovation & Job News tip? Email [email protected].