It's a little early in the company's development to say they're attracting buzz, but development-stage startup
Unata has already landed on the
watchlist of tech entrepreneur and CommunityLend CTO John Phillip Green.
Specific information on the tech startup's developmental product is still under wraps, but according to founder Chris Bryson, Unata is developing customer loyalty applications that are "data-driven" applications that will both generate customer loyalty and allow companies to "really understand their customers better." Bryson, who was formerly employed by Aeroplan, thinks that while some programs in the UK are delivering more of the potential of loyalty programs, the field is ripe for reinvention, especially in North America. Hence the company's pre-launch tagline, "Loyalty 3.0."
The project is funded fully by angel investors, and Bryson is currently looking to double the size of his team. Until now Unata has consisted of three developers, and they are looking to
add three more immediately. Bryson says the company should have much more to announce by mid-to-late February.
Writer: Edward Keenan
Source: Chris Bryson, Unata