Earlier this year, the creative team at Toronto-based marketing, design and branding agency
Up Inc wanted to test a new bookbinding technique. So they recruited local photographer
Sandy Nicholson to shoot the faces of people from every age between 0 and 100. The book,
0to100, was published in March.
But it was the iPad application version of the book that has really become a smash success for Up Inc. Through it's innovative use of Adobe Digital Publishing Suite, a company spokesperson says, it has managed to reach the top of the App store's "What's Hot" list in over 70 countries, as well as drawing raves from Gizmodo, Fast Company, and other international media.
The award winning firm was founded in 2007, and continues to grow (they're hiring four now).
Source: Sue McCluskey. Up Inc.