In 2005 the first Freshii (then called Lettuce) opened in Toronto's TD Center with the goal of selling fresh and healthy food to busy office workers. Five years later Freshiis are ubiquitous in Toronto and have expanded across Canada and into the the United States; by the end of this year 60 Freshii restaurants will be open around the world.
The Toronto Star features Matthew Corrin, the entrepreneur behind the Freshii franchise.
"While Corrin had visions of building a fresh-food restaurant empire from the get-go, his business began modestly. In 2005, Corrin used $250,000 from his family to open his first fast fresh-food restaurant in Toronto's TD Centre."
"Then called Lettuce, the restaurant was quickly embraced by those working in nearby office towers who wanted to eat healthy but were pressed for time. It didn't take long for Lettuce to become profitable and Corrin used the profits to open other locations around the city."
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Toronto Star