In The News

Toronto fashion designer Nada Shepherd is garnering attention in the fashion world for her decision to forgo traditional runways shows in favour of a 3D movie. As reported by the Toronto Star,  Shepherd has opted to display her new collection in an interactive 3D film. The 7-minute short, the world's first 3-D fashion film. recently screened at Toronto's Scotiabank Theatre.

"Last week, the 33-year-old designer showcased her fall 2010 collection at Toronto's Scotiabank Theatre. Called "Future Fashion/ Fashion Future," the seven-minute short was created to replace her usual runway show."

"It was premiered in advance of Toronto fashion week, which starts Sunday."

"In an interactive gaming format featuring models as robotic warriors, the video allowed viewers to choose an outfit from a carousel of clothing, a background for the fight sequences, a weapon (lead pipe, brass knuckles) and a beauty look."

"Shepherd imagined a world in which robots, or fembots, engaged in hand-to-hand battle, "for our entertainment pleasure." They'd spar gladiator-style wearing, of course, Nada designs."

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original source Toronto Star