The Toronto Cycling Union was recently presented with the 2010 "innovation of the year" award by the
US-based Alliance for Cycling and Walking. As reported by
Spacing Toronto,
the award, presented to the cycling organization in Washington, DC early last week,
was in honour of the Union's "partnership with
Culturelink Settlement Services to promote cycling amongst newcomers to the city".
"The program, known as the Partnership for Integration and Sustainable
Transportation, includes posters, a cycling handbook and workshops. All
material has been made available in sixteen of Toronto's most commonly
spoken languages."
"The award recognizes that the program not only brings better
transportation options to the city's newcomers but also promotes an
inclusive cyclist movement. Culturelink Executive Director Ibrahim
Absiye explains, "In Toronto, 52% of people 15 and older are newcomers
to Canada, and green initiatives must speak directly to them to be
effective."
read full story
here
original source
Spacing Toronto