The MuchMusic Video Awards were even more Canadian than usual this year as heartthrob Justin Bieber and his protégé bubblicious Carly Rae Jepsen outshone the competition. The event's unique approach also won kudos.
"Welcome to Canada's street-front and studio-less TV awards show, where rabid fans that camp out for days ahead of the Canadian music video kudosfest get equal billing with star-driven performances," wrote the Hollywood Reporter
"This is egalitarian Canada, where fan access means getting into the face of receptive MMVA performers and presenters. To do that, the Canadian awards show makes full use of surrounding streets for red carpet entrances, the MuchMusic studio's large rollup windows to allow camera shots of sidewalks filled with fans, and a parking lot with a low-rise stage that gets stars close to their fans."
Read the full story here
Original Source: Hollywood Reporter