The
Toronto Star
writes on the small Toronto moving company based on simple but savvy
business concept--the company is staffed entirely by firefighters.
Firemen Movers,
founded two years ago by firefighters Lorne Babiuk and Doug Harper,
capitalizes on the public's high esteem of the profession and the less
than stellar service records of some competing moving operators. With
four leased trucks and a revolving crew of active and in-training
firefighters, the company estimates it will perform as many as 750
moves in 2011.
"The concept is simple: neatly attired,
off-duty firefighters in signature red shirts show up with the speed
and precision they are known for and move your stuff."
"Our goal
is to offer our clients a stress-free option for their move day," says
Babiuk, who is an acting captain, a rank that means he is in charge of
a truck at a fire station. "They don't have to worry about who is
showing up at their home, or when they will show up. You get a highly
motivated crew that shows up. We don't use any day labour, we don't
subcontract anything out."
"He acknowledges that the moving
industry doesn't have a great reputation. "There are lots of good
moving companies, and we are not out here to slag anybody, but the
stories are well-documented."
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Toronto Star