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Jade Raymond says times have changed for big console game developers

"There's an expectation to be able to try [games] for free, and only spend money if they want to. We have to figure out how to make that type of thing work with console games as well," said Jade Raymond, the managing director of Ubisoft Toronto, in an article that appeared in the Guardian
 
Raymond was interviewed before departing for San Francisco where she will be participating in the Game Developers Conference. She's most interested in the future of console games, the focus of Ubisoft's studio in Toronto. The company is currently harnessing all its energy into the game Splinter Cell Blacklist.
 
She says that the market is changing and big publishers "have to be honest with themselves -- there's only room for say 10 successful titles a year on those sorts of budgets. So you have to go all-in on those; you have to be sure you'll have a hit, and when you make it you have to invest everything to make sure it's amazing."
 
Everything is changing, she says, but this means there is a lot of opportunity to adjust markets and reach news ones. This includes competing for talent with unconventional industries such as television. "We need to hire top notch writers, top notch actors, everyone has to be at the top of their game," she said.
 
Read the full story here
Original source: The Guardian 
 
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