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Nothing girly about Fit Chicks' G.I. Jane Bootcamp

The Toronto Star recently ran a feature on Fit Chicks, the enormously successful Toronto-based women's fitness company. Launched by two friends in September 2008 the company boast fitness classes at 13 locations across the GTA serving approximately 1,500 customers.

"In March 2008, best friends Laura Jackson and Amanda Quinn were in their townhouse chatting about the fitness classes � from belly dancing to hip hop � they had tried over the years. That night, the newly certified personal trainers decided to design a fitness program combining the best elements of all the classes."

"Fit Chicks, which launched in September 2008, runs fitness classes for women at 14 locations � 13 in the Greater Toronto Area and one in Ottawa. The company has 15 employees and nearly 1,500 women have enrolled in Fit Chicks' four-week programs. About 70 per cent return for additional sessions."

"Unlike traditional gyms, which own a particular building, Fit Chicks rents space in community centres, school gyms and churches. In warmer months, classes are held in parks. Renting hourly space keeps the company's costs down. It also lets Fit Chicks easily add classes in new locations as demand grows."

"The duo has some big plans for the company. By early 2011, Fit Chicks will be national, with bootcamp classes in Vancouver, Calgary, Montreal and Halifax."

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original source Toronto Star
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