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Huffington Post reports on the announcement this week that the 2011 International Indian Film Academy Awards will be held in Toronto. The 3-day event, which will see the stars of the world's largest film industry converge in Toronto, is expected to draw thousands visitors.
"Bollywood superstars Preity Zinta and Anil Kapoor were in Toronto on Wednesday to announce the IIFA celebrations in Toronto, and were joined by the affable Premier of Ontario Dalton McGuinty, and a host of other Canadian dignitaries."
"The excitement in the room was palpable and with good reason -- the Indian film industry has 23 million fans watching its movies each day. But despite those astonishing numbers, many people in North America are unfamiliar with Bollywood films, though that's something sure to change after the 2011 IIFA celebrations in Toronto."
"Premier McGuinty spoke about the ability of cinema to bring people together and IIFA certainly hopes to strengthen the already friendly and favorable ties between Canada and India, not just through film but through tourism, culture and trade as well. "It's not just about an award," said Bollywood beauty and 2011 IIFA ambassador Preity Zinta,"it's about cultural exchange, it's about business opportunities, it's tourism exchange, it's so much more!"
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Huffington Post