The
Toronto Star recently featured local entrepreneur Kate Singer and her handmade jewellery company,
Marmalade Designs. Singer, who began selling her handcrafted jewlery as a hobby in the summer of 2002, now sells to 33 boutiques across Canada.
"While Singer is pleased her jewellery is carried by stores from Victoria to Halifax, she's not trying to build a huge jewellery empire.That's partly due to the jewellery's production process. Singer recently changed the type of resin that protects the papers and fabrics in her jewellery. The new resin is more environmentally friendly, but the process of creating the coating is tricky, making the jewellery difficult to mass produce.And that's just fine with Singer. She loves being hands-on with each piece she sells."
"I like making the jewellery and having control over it, being able to change it when I want to."
"She believes when companies mass produce items, quality diminishes. That doesn't mean Singer won't expand her business. She just wants to grow it at a pace that feels comfortable. In November, Singer launched an online store to give Marmalade Designs another revenue stream. She recently added more products to the website. And her company currently ships jewellery across Canada and the United States."
read full story
hereoriginal source the
Toronto Star