Regina Sheung, owner of the successful Yonge Street fashion boutique
Propaganda, has opened up a new and entirely different kind of shop in Toronto's Cabbage Town neighbourhood. Sheung's new boutique, Labour of Love, sells an eclectic mix of goods, from handmade jewellery to irreverent greeting cards to antique furniture. The
National Post interviews Sheung on her decision to open the new store and its early success. An excerpt:
"Yonge and Bloor is an amazing neighbourhood and Propaganda is great, but I've been doing it for a while," Sheung says of the challenge of opening a second, very different boutique. "I wanted to be a bit more sophisticated." She's going to be more creative, "push the boundary a little bit. Most retail stores you really need to jam-pack the shelves but here I'm able to have big space and displays."
"When I opened Propaganda, I was very scared and didn't know what to expect," she says, "but now I am even more scared because I know what it takes! It's like a roller-coaster ride, but you have to hold your breath and just let it go."
"Roller-coaster, or second baby. "I'm here all the time, trying to meet everybody and learn what I should buy for the store," she says. "You have to. A buyer cannot be just a buyer, you have to work the floor, engage with people, what size are they, get to know what they like, what age they are, so you make the fewest buying mistakes possible."
"Although, Sheung adds philosophically, "you make your own mistakes, but you earn your own success."
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National Post