Local Kitchen & Wine Bar, the tiny but well-known Roncesvalle bistro, has been a Toronto foodie designation since the day it opened its doors in early 2009.
The National Post looks at how Local's owners Michael Sangregorio and Fabio Bondi successfully use email to generate buzz about the restaurant and to keep customers informed.
"Ask Michael Sangregorio how his restaurant ended up on all the top 10 listings that matter and he'll tell you getting the word out has been easy. In fact, it costs him only $20 a month."
"The owner of Local Kitchen & Wine Bar in Toronto says getting on board with a subscription-based email marketing service to manage his mailing lists, distribute his newsletters and crunch some numbers has proven to be a very smart investment."
"We didn't do much besides sending an email newsletter and opening the door. It's been hard for customers to get a seat ever since."
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National Post