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Mirror ads are in your face

Toronto firm AddMirror is continuing the latest advertising trend: infiltrating the public washroom. As reported by the Toronto Star, the new Toronto company sets itself apart from the competition by advertising directly on the washroom mirror.

"Printed on film behind two-way glass, the ad images appear vividly when backlit by strong LED lighting and the custom software runs the sequence of images on a 20-second loop. The whole thing is dormant until a person moves toward the sink and the mirrors. Then a motion sensor starts the ad storyboard."

"A great ad is all about telling a great story," says AddMirror president Elliott Atkins, who bought the Canadian rights to the mirror product in 2008 from the U.K. parent company (he has an option on the U.S. licence as well)."

"Since then, AddMirror has placed 160 mirrors in 80 restaurants and lounges in Montreal, Toronto and Vancouver."

read full story here
original source the Toronto Star
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