Coats by Toronto-based winterwear powerhouse Canada Goose have become a must-wear for hip New Yorkers weathering the cold.
The New York Post reports on how the parkas emerged as a luxury commodity (and how they might be approaching ubiquity fatigue):
Canada Goose is part of the booming “premium-down” category, along with its main competitor, Moncler, and a handful of outdoor brands like the North Face and Patagonia.
“The trend of these parkas continues to gain in momentum,” says Colleen Sherin, senior fashion director at Saks Fifth Avenue. “Canada Goose is an important brand for us. It’s quality, it’s an investment piece, and it’s practical.”
Bob Gilman, COO of Paragon Sports, the company’s primary dealer in New York, added that Canada Goose is a “great seller.”
But the label is so ubiquitous that many trendsetters feel the Goose — as with Uggs, another former winter “must-have” — is finally cooked.
Time will tell.
Read the full story
here.
Source: New York Post
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