The
National Post features
Toronto entrepreneurs Alicia Belvedere (29) and Leanne Milech (29)
co-founders of Picture It Picture Books -- a company that produces
children's books with space for kids to illustrate. Less than two years
old, Picture It already has six different titles carried across GTA
Indigo and Chapters stores. An excerpt from an interview with founder
Leanne Milech:
"About a year and a half ago, I was a
discontented Bay Street lawyer at the young age of 28. During my
equally discontented articling period, when I was 27, my elementary
school teacher girlfriend, Alicia, asked me to write a story for her
grade four class. My true passion has always been creative writing, and
I felt rather disconnected from that side of myself amid the pile of
legal memoranda, research and drafting I was doing at work. I wrote a
short story, and Alicia read it to her class. Her class loved the
story, and Alicia thought it would be cool to go ahead and get the book
published. I knew better. "Absolutely not," I said, standing in the
kitchen, waving a butter knife around while making toast. "Getting a
book published is very, very hard. Besides, it's a kids' book. Who
would illustrate it? We can't do that ourselves" I said, resting the
knife on a plate. Alicia's eyes lit up. "What if there weren't any
pictures at all? What if kids illustrated the book themselves?" The
idea was born."
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original source
National Post