With the addition of Chicago and Boston to its route map, Toronto's
Porter Airlines' "stateside profile is about to rise in a serious way". In light of Porter's most recent expansion in the Untied States, the
Washington Post runs an in-depth feature on the 3 1/2-year old airline's continued success.
"Porter has also carefully crafted a quirky personality. Its much-hyped Toronto departure lounge feels more like a hip coffee bar, with iMacs, an espresso machine, free newspapers and mod furnishings. Its fleet consists exclusively of 70-seat Bombardier Q400 turboprop planes, quiet new-generation aircraft that cost less to operate than jets on short hauls. Everything from the napkins to the understated plane interiors to the mischievous raccoon mascot has been conceived by a single branding agency, London-based Winkreative."
"But the real killer app is its home base. Billy Bishop Toronto City Airport is a tiny facility on a picturesque island at the foot of downtown Toronto. Porter is, for now, the only commercial tenant. Rivals such as Air Canada, American and Continental fly in and out of sterile, gargantuan Lester B. Pearson International Airport, about 20 miles northwest of downtown. Once you navigate your way out of that terminal, highway traffic puts the city a dreary hour and $60 cab ride away."
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