In The News

The National Post recently reported on the career of entrepreneur Carissa Reiniger, founder and President of Silver Lining Ltd. Silver Lining, a Toronto-based marketing company which was launched in 2002 with $5,000 of Reiniger's personal savings, was generating over a million in sales within two years. Originally in the business of public relations Reiniger is now focusing on mentoring owners of emerging small businesses.

"No longer a public relations machine, Silver Lining mentors business owners, to help them overcome their most common and powerful problems: understanding their best purpose; identifying their target market; and staying accountable for getting things done."

"There are a lot of people running businesses like hobbies, she says. "90% of businesses never go anywhere. We want to help small business grow."

"Reiniger contends most entrepreneurs need a SLAP - Silver Lining action plan - a 13-month program that helps entrepreneurs create and achieve a one-year plan. The program is mainly delivered online, for $100 a month, or there is a $12,000-a-year option in which entrepreneurs get weekly one-to-one coaching and benefit from monthly meetings with other SLAPhappy business owners who share their challenges, learnings and resources."

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original source National Post