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In Toronto, Social Web Ensures Traffic Moves Along Safely For Law Enforcement

The Huffington Post featured Sergeant Tim Burrows, a Toronto Traffic Control Officer who is using twitter to distribute information relating to traffic control and road safety. Burrows, the Communications/Media Relations Office "for all matters relating to traffic and transit for the city of Toronto" began distributing his messages over Twitter in order to make the city streets safer for users and because he was frustrated with how the media was presenting his messages.

"Burrows said that innovation and continuous learning have always been a part of a commitment on the part of the Toronto Police Service to being a leader in law enforcement, so getting the buy-in from department heads wasn't all that difficult."

"Well aware of the responsibility he took on by engaging the public in such an open medium and the associated risks that came along with it, Burrows had to produce reports measuring responses from the public on each initiative."

"I had to demonstrate that everything I wanted to try was going to benefit the needs of the service and the public we serve," he said. "I'd keep my supervisors, our public information directors and senior officers advised of what I wanted to try, the results of our efforts and the engagement that we were creating with the public."

read full story here
original source the Huffington Post
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