In The News

In September of last year, former figure Skater turned entrepreneur, Lindsay Smith, launched Toronto-based "Slush Kouture". The sports apparel company, recently featured in the Toronto Star, designs and sells customized sports clothing to girls' and young women's sports teams. Due to low startup costs and a quality product Slush Kouture has grown quickly; it was profitable within two months and is currently selling to teams both within Canada and internationally.

"Slush Kouture designs team clothing specifically for female athletes, which means the clothes fit even the tiniest girls. Sizes begin at youth extra small, which would fit a small 3-year-old girl and go all the way up to adult extra large. The clothes are made of soft fabrics that allow athletes to move easily."

"Last fall � when the company officially opened � Smith sent emails introducing Slush Kouture to various Canadian and American sports teams and followed up with phone calls."

"The strategy worked. In the first six months, Slush Kouture filled orders for 12 teams, including a gymnastics team in Alliston, Ont., and two Florida figure skating clubs. For the First Coast Skating Club of Jacksonville, Fla., Smith customized fleece jackets in the club's colours of yellow and black. The team's logo � a skate with six stars � was embroidered on the back."

"While Smith draws a small salary from Slush Kouture, she reinvests the majority of the profits back into the business. Some of that money has funded a ready-to-wear line of yoga-style jackets, pants, shorts, capri pants, a T-shirt and a soft shell jacket. The clothing is to be launched next month at athletic competitions and boutiques."

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original source the Toronto Star