Toronto's
Sprout At Work, a startup that provides "corporate wellness solutions using social and gamification tools to inspire employees and employers," has been announced as one of 10 companies chosen to participate in Nike's first TechStars-run accelerator program.
Based in Portland, Oregon, the three-month accelerator program focuses on companies that "straddle" athletics and digital technology. Participants in the accelerator will use Nike's own digital platform, Nike+, as well as the company's points system NikeFuel. Hundreds of companies applied to the program, but only 10 were chosen to participate in the inaugural round.
Startups receive $20,000 in capital to build health and fitness-related technology. Sprout's app-based management tool is designed to help employees set individual and collaborative goals, track activities, and form like-minded groups. At its core, it is meant to get people moving more throughout the day, claiming healthier employees make better employees.
The program began on Monday.
Read the full story
here.
Original Source: Portland Business Journal