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Survival of the agile

Soho Vfx, a Toronto-based visual effects provider for film and television, claims The Incredible Hulk, X-Men: The Last Stand and The Chronicles of Narnia among its many film credits. As reported by the National Post, Soho Vfx's trajectory provides lessons in successful business management.The company, which started in 2002 with its 4 founders working out of an converted elevator shaft, now boasts 150 employees and headquarters in Toronto and Los Angeles.

"Berj Bannayan and his partners founded soho vfx, a visual effects provider for the TV and film industry, in an elevator shaft. "There were four of us and we took space in what was an elevator shaft of an old carriage works from 100 years ago at Queen and Peter streets in Toronto," he says. "They boarded up the floors in this big freight elevator and stuck us there. Our ceiling was 28 feet high. It was freezing but it was home for one and a half years."

"We are on track for more growth," Mr. Bannayan says. "Each step is deliberate, exciting and a little bit scary."

"That is exactly how it should be for a company that has set a path for sustainable rapid growth. Sustainable rapid growth is a fragile thing and relies on dynamic management strategy -- not necessarily tried and true best practices, notes a recent study that will appear in Small Business Economics Journal later this year."

"Soho vfx knows it can't afford to get attached to one way of doing things, that it must remain agile, outwardly behaving like a small company, but internally acting like a corporation, with the systems and infrastructure necessary to ensure efficiency."


read full story here
original source the National Post

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