The Toronto International Film Festival wrapped almost two weeks ago now, but the reviews and accounts continue to poor in. Buried among them, this story from the BBC that examines why TIFF matters.
"Since it was first held in 1976 the festival has grown exponentially, aided in part by its apposite positioning at what is widely considered the onset of the annual film awards season," BBC writes.
The article states TIFF's position in September makes it a jumping point for film season. It continues, "A positive response in Toronto in September can get the ball rolling on an awards campaign that could result in that most coveted of accolades - an Academy Award - at the end of the following February."
"Toronto has become this extraordinary platform for many of the most serious films by some of the greatest film-makers in the world," says British actor Tom Hiddleston, who stars as Loki in the Avengers and Thor: the Dark World.
That TIFF asks its "passionate," "intelligent," and "literate" audience to determine the top selection of films—and not, as is in other festivals, a jury—shows that this is a city dedicated to film, the article reports, and not the glamour and fashion of other film fests.
The "behemoth" size of the film festival both draws and dissuades its attendees. The challenge comes in making sure each film gets the proper promotion—and ensuring viewers arrive early enough to catch a screening.
Read the full story
here.
Original Source: BBC