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Toronto company changing the way advertisers reach customers

Toronto-based mobile-marketing company Adenyo is creating its own niche in the advertising world by helping companies to advertise their products on cellphones. The Globe & Mail interviews Chief Executive Officer Tyler Nelson on "why his company is set to change the way advertisers reach their consumers".

"In a tight capital market, Adenyo's recent $26.9-million financing stands out as much for having happened at all as it does for the company's technology."

"The Toronto-based mobile-marketing company, which was formerly known as Silverback Media and has about 95 employees, helps companies advertise their products on cellphones. It's a broad-based approach that targets the masses, serving up content-rich interactive ads on devices such as BlackBerries and iPhones."

read full story here
original source the Globe & Mail


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