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Toronto toy-maker takes innovative approach

Josh Title, owner of the one-year-old Toronto-based company, Cate & Levi, has created his own niche in the toy making industry through his wholly innovative approach to product design. As reported by the Globe & Mail, Title, with the help of his two employees, creates original and eco-conscious products by transforming "old sweaters into whimsical, handmade, one-of-a-kind children's toys and artwork".

"Unlike many toy manufacturers, Mr. Title doesn't offshore production. Just as in his grandfathers' era, when Spadina Avenue was known as much for manufacturing as kosher delis, Mr. Title makes his products in Toronto.

Manufacturing locally "is sort of a lost art," he says. But there are benefits to it. "Within the kids' market, there is value attached to being made in Canada. People associate that with quality," the entrepreneur says.

"We sell to customers who care about one of three tenets: made in Canada, eco-conscious and/or one-of-a-kind."

"In the company's studio, which is on the second floor of a red brick building near Dovercourt and Dupont, three graduates of the Ontario College of Art and Design transform discarded sweaters into colourful hand puppets, artwork and stuffed animals of various shapes and sizes."

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original source Globe & Mail
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