Josh Title, owner of the one-year-old Toronto-based company,
Cate & Levi,
has created his own niche in the toy making industry through his
wholly innovative approach to product design. As reported by
the
Globe & Mail,
Title, with the help of his two employees, creates original and
eco-conscious products by transforming "old sweaters into whimsical,
handmade, one-of-a-kind children's toys and artwork".
"Unlike many toy manufacturers, Mr. Title doesn't offshore
production. Just as in his grandfathers' era, when Spadina Avenue was
known as much for manufacturing as kosher delis, Mr. Title makes his
products in Toronto.
Manufacturing locally "is sort of a lost art," he says. But there
are benefits to it. "Within the kids' market, there is value attached
to being made in Canada. People associate that with quality," the
entrepreneur says.
"We sell to customers who care about one of three tenets: made in Canada, eco-conscious and/or one-of-a-kind."
"In the company's studio, which is on the second floor of a red brick
building near Dovercourt and Dupont, three graduates of the Ontario
College of Art and Design transform discarded sweaters into colourful
hand puppets, artwork and stuffed animals of various shapes and sizes."
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original source
Globe & Mail