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Toronto toy company to release exclusive line of toys for upcoming movie

Toronto toy-maker Spin Master, has been chosen as the sole toy company to create an an exclusive line of toys for the upcoming DreamWorks film "How to Train Your Dragon". As reported by the LA Times, the line, expected to launch March 1st 2010, will be available exclusively at Wal-Mart Stores Inc.

"Harold Chizick, a Spin Master spokesman, said the company was excited to offer a line of dragon-themed toys, saying he believed boys in particular would be drawn to the products."

"As the economy continues to recover, Chizick predicted toy manufacturers would become more innovative this year."

"I think the appetite for risk for many manufacturers will be a little higher than in 2009," he said.
The animated movie, about a boy named Hiccup who befriends a dragon named Toothless, will be in theaters March 26."

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original source LA Times
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