Umbra, the Toronto-based manufacturer of design-driven household products, is set to open a new free-standing retail location in China at the heart of Shanghai's Jinqiao Mall.
The 1,700-sq.-ft. concept store will sell many of the company's trademark décor items, including kitchen and bath accessories, photo displays, and clocks. Umbra currently retails in 118 countries, but "few customers have any idea of the number of products we make," Les Mandelbaum, president and co-founder of Umbra Ltd., said in an article in Home Accents Today, "so an Umbra free-standing store is the best way to demonstrate this."
The Canadian company has existed for 33 years, with its
flagship location located at 165 John St. in Toronto. It is impossible to miss with its bright pink panels.
"We are thrilled to be opening our new store in China," said Paul Rowan, co-founder and vice president of inspiration, in the article "Our designers hail from around the world, which has helped us create a truly international style. We hope that we'll be as popular here in China as we are in over 100 other countries."
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Original source: Home Accents Today