Beginning on June 23rd, Virgin America Airlines will add Toronto to its daily flight roster. The
Toronto Star recently interviewed Virgin America CEO David Cush about why Toronto was selected as a prime market for the airline's North American expansion. An excerpt from the interview:
"Q: Why Toronto?"
"A: We have a product that's uniquely made for business travelers, and this is a big business centre, certainly in the entertainment field, and tech and finance. This is a market that has no competition in San Francisco and limited competition in Los Angeles. As well, the Virgin brand is well known in Canada and Toronto. (Richard Branson's Virgin Group has a 49 per cent financial interest, and 25 per voting interest, in Virgin America.)"
"Q: Are you looking to grow your service to Toronto?"
"A: We're starting out in this market with two flights a day. My gut feel is over time we'll slowly add, but it won't be a rapid build-up."
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Toronto Star