WestJet is raising eyebrows—and the hopes of Toronto's budget-conscious flyers—with its new route from Toronto to New York.
"WestJet's foray into New York escalates the challenge to Air Canada, the country's biggest airline," writes Bloomberg's Frederic Tomesco. "Founded in 1996 with a focus on vacationers, Calgary-based WestJet now holds more than a third of Canada's air traffic after the discount carrier established a foothold in the Eastern Triangle linking Toronto, Ottawa and Montreal."
"'New York is really our first big push into the business market into the US,'" Bob Cummings, executive vice president of sales and marketing, said in an interview. 'We are pretty close to capped out with the leisure market with respect to our life cycle. We've barely scratched the surface on corporate travel.'"
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Original source: Bloomberg News